ActiveCampaign

Updated October 17, 2026

About ActiveCampaign

ActiveCampaign is a marketing automation platform that uses AI agents to handle email, SMS, WhatsApp and other marketing tasks for you.

People use it to automate customer journeys, build and launch email campaigns faster, and manage marketing across email, SMS, and WhatsApp from one place. It suits businesses that want to automate repetitive marketing work, from small teams to larger companies managing many contacts, with a built-in CRM and support for connecting other apps and AI tools like Claude and ChatGPT.

AI-powered drag-and-drop automation builder
Hundreds of automation triggers and actions
Conditional routing in automations
Unified chat inbox for WhatsApp messaging
Integrates with over 1,000 apps

Good to know: Offers a free trial and tailored pricing based on number of contacts; integrates with over 1,000 apps and connects to Claude and ChatGPT.

Key features

Active Intelligence automation: AI agents handle email, SMS, WhatsApp and other marketing tasks for you automatically.
Campaign reference and brand kit: Builds new campaigns from your best-performing emails and brand identity instead of starting blank.
Scheduled autonomous tasks: Runs recurring marketing tasks on its own after minimal setup.