MoEngage

Updated October 17, 2026

About MoEngage

MoEngage is a customer engagement platform that uses AI agents to run cross-channel marketing campaigns and personalize customer experiences.

Marketing and product teams use MoEngage to run campaigns across channels like email, push, SMS, and WhatsApp, personalize web and app experiences, and send triggered transactional alerts. It suits teams that want to connect their existing data warehouse and tech stack rather than solo freelancers, given its focus on enterprise-grade scale and migration support.

Cross-channel marketing across 16+ channels
Native AI agents for copy and creative
Custom agents for long-horizon workflows
Web and app personalization in real time
Real-time transactional alerts and triggered messages

Good to know: Offers 300+ integrations through its App Marketplace and connects to your existing data warehouse.

Key features

Merlin AI Agents: Native agents handle tasks like copy, creative, and code generation for marketing teams.
Cross-Channel Engagement: Reach customers across 16+ channels including email, push, SMS, WhatsApp, and RCS.
AI Decisioning: Uses offer and campaign decisioning agents to personalize messaging and offers one-to-one.