Email marketing & newsletters tools that do the same job, compared by AIME Score.
ActiveCampaign is a marketing automation platform that uses AI agents to handle email, SMS, WhatsApp and other marketing tasks for you. If it is not the right fit, whether on price, features or the way you work, these 8 email marketing & newsletters tools do the same job. Proven tools come first, then each is ordered by its AIME Score.
| Tool | AIME Score | Reviews | Free plan | Best for |
|---|---|---|---|---|
| ActiveCampaign (the tool you are replacing) | 74 | Proven | – | Micro Team (2 to 5), One-Person Agency |
| Brevo Marketing Platform | 72 | Proven | – | Solo E-commerce Seller, Content Creator |
| MailerLite | 72 | Proven | – | Content Creator, Coach / Course Creator |
| Brevo | 71 | Proven | Mentioned | Solo E-commerce Seller, Freelancer |
| Klaviyo | 71 | Proven | – | Solo E-commerce Seller, Solo Founder / Indie Maker |
| Braze | 70 | Proven | – | Everyone |
| MoEngage | 68 | Proven | – | Everyone |
| Intuit Mailchimp Email Marketing | 66 | Proven | – | Solo E-commerce Seller, Content Creator |
| ConvertKit | 65 | Proven | – | Content Creator, Coach / Course Creator |
Free plan: mentioned in the tool’s own profile; plans change, so check the tool’s pricing page.
Brevo Marketing Platform is a platform for managing marketing campaigns, transactional emails, and SMS messages in one place.
Compared with ActiveCampaign: Lower AIME Score (72 vs 74); also tagged for Solo E-commerce Seller and Content Creator, which ActiveCampaign is not.
Best for: Solo E-commerce Seller, Content Creator, One-Person Agency
MailerLite is an email marketing platform that helps you build your audience, send campaigns, and grow revenue online.
Compared with ActiveCampaign: Lower AIME Score (72 vs 74); also tagged for Content Creator and Solo E-commerce Seller, which ActiveCampaign is not.
Best for: Content Creator, Coach / Course Creator, Solo E-commerce Seller
Brevo is an all-in-one platform for email and SMS marketing, automation, CRM, live chat, and transactional email.
Compared with ActiveCampaign: Lower AIME Score (71 vs 74); mentions a free plan, which ActiveCampaign’s profile does not; also tagged for Solo E-commerce Seller and Freelancer, which ActiveCampaign is not.
Best for: Solo E-commerce Seller, Freelancer, Content Creator
Klaviyo is a customer platform that unifies email and SMS marketing, along with other channels, for online brands.
Compared with ActiveCampaign: Lower AIME Score (71 vs 74); also tagged for Solo E-commerce Seller and Solo Founder / Indie Maker, which ActiveCampaign is not.
Best for: Solo E-commerce Seller, Solo Founder / Indie Maker, Coach / Course Creator
Braze is a customer engagement platform that helps brands send and manage messages to customers across channels in real time.
Compared with ActiveCampaign: Lower AIME Score (70 vs 74).
MoEngage is a customer engagement platform that uses AI agents to run cross-channel marketing campaigns and personalize customer experiences.
Compared with ActiveCampaign: Lower AIME Score (68 vs 74).
Intuit Mailchimp Email Marketing is an email and SMS marketing platform that uses real-time user behavior data and AI to help convert more customers.
Compared with ActiveCampaign: Lower AIME Score (66 vs 74); also tagged for Solo E-commerce Seller and Content Creator, which ActiveCampaign is not.
Best for: Solo E-commerce Seller, Content Creator, One-Person Agency
ConvertKit, now called Kit, is an email platform built for creators to grow a mailing list, send newsletters and sell digital products.
Compared with ActiveCampaign: Lower AIME Score (65 vs 74); also tagged for Content Creator and Solo Founder / Indie Maker, which ActiveCampaign is not.
Best for: Content Creator, Coach / Course Creator, Solo Founder / Indie Maker
Every tool on this page does the same kind of work as ActiveCampaign: email marketing & newsletters. Proven tools come first, then the rest, each ordered by AIME Score, the 0 to 100 score we give every tool. Being a partner never changes the order or the score, and partner tools are labeled.
People use it to automate customer journeys, build and launch email campaigns faster, and manage marketing across email, SMS, and WhatsApp from one place. It suits businesses that want to automate repetitive marketing work, from small teams to larger companies managing many contacts, with a built-in CRM and support for connecting other apps and AI tools like Claude and ChatGPT.
By AIME Score, Brevo Marketing Platform (72 of 100) is the top-rated email marketing & newsletters tool we track besides ActiveCampaign, followed by MailerLite and Brevo. The best pick depends on your work: check who each tool is best for below.
Brevo mentions a free plan in its profile. Free plans usually have limits, so check the tool’s pricing page before you commit.
Every tool here does the same kind of work as ActiveCampaign (email marketing & newsletters). Proven tools (4.0 stars or better from 25 or more verified reviewers) come first, then the rest, each ordered by AIME Score. Partner links never change the order or the score.
