CallRail

Updated October 17, 2026

About CallRail

CallRail is call tracking and lead engagement software that tracks, transcribes, and analyzes calls and texts to show which marketing drives leads.

Businesses and marketing agencies use CallRail to see which campaigns, keywords, and channels generate calls and texts, then convert more of those leads into customers. It suits marketers and business owners who want to prove marketing ROI and respond to leads faster, including teams managing multiple client accounts.

Call and text tracking and attribution
Call recording and routing
Call transcription and analysis
Form tracking and attribution with custom form builder
Call summaries and sentiment analysis

Good to know: Plans start at $55 per month, with a 14-day free trial and no credit card required; integrates with 50+ marketing, CRM, and automation platforms.

Key features

Marketing attribution reporting: Shows which campaigns, keywords, and channels generate your calls and texts.
Conversation Intelligence: Provides call summaries, sentiment analysis, and conversion tagging to help convert more leads.
Form and call tracking together: Attributes form submissions alongside calls and texts for a fuller lead journey view.