Google Analytics
Updated
About Google Analytics
Google Analytics is a tool that measures your website's sales and conversions and shows how visitors find and use your site.
People use it to track sales and conversions, see how visitors arrived on their site, and understand how visitors use it once they're there. This suits anyone running a website who wants to understand their traffic and keep visitors coming back.
- Measures sales and conversions
- Shows how visitors use your site
- Tracks how visitors arrived on your site
- Built on Google's platform
Key features
- Sales and conversion tracking: Measures the sales and conversions happening on your site.
- Visitor behavior insights: Shows fresh insights into how visitors actually use your site.
- Traffic source tracking: Reveals how visitors arrived on your site in the first place.
At a glance
- Category: AI Marketing
- Type: Data analysis & BI
- Jobs: Research & Analyze
- Evidence: Proven · 5,000+ reviews
- AIME Score: 74 of 100
- Also on Product Hunt: 25+ reviews, 10+ upvotes, launched 2014-11
- Website: google.com

Alternatives to Google Analytics
- Tableau (AIME Score 76)
- CleverTap (AIME Score 70)
- Supermetrics (AIME Score 67)
- Optimove (AIME Score 66)
- Simon AI (AIME Score 64)
- ConverSight (AIME Score 63)
More Data analysis & BI tools
More Spotlights
Sources: Found on Product Hunt (launched Nov 2014) · Details checked on the tool’s own website · Researched by AI Made Easy
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