Decode
Updated
About Decode
Decode is an AI-powered platform that helps teams research and analyze consumer and user behavior through emotion, attention, and behavior data.
Decode suits market researchers, product teams, and UX teams who need to understand how consumers react to concepts, ads, products, or packaging. It supports jobs like concept testing, ad and media testing, shopper insights, and qualitative research, turning interviews and survey data into structured, sentiment-rich insights.
- Emotion AI using facial coding and voice tonality
- Behavior AI with eye-tracking and heatmaps
- Generative AI summaries, highlights, and topics from data
- AI-generated, presentation-ready reports with visualizations
- CoPilot answers questions based on research data
Key features
- Emotion AI analysis: Captures facial coding and voice tonality to reveal nuanced emotional responses from consumers.
- Behavior AI tracking: Uses eye-tracking and heatmaps to show where attention and interaction happen.
- AI-generated reports: Mines interview and survey data into presentation-ready reports with clear visualizations.
At a glance
- Category: AI Research
- Type: Market & competitor research
- Jobs: Research & Analyze
- Evidence: Proven · 25+ reviews
- AIME Score: 63 of 100
- Website: entropik.io
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Sources: Details checked on the tool’s own website · Researched by AI Made Easy
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