Clay
Updated
About Clay
Clay is a platform that combines lead data and AI research tools to help teams build and enrich prospect lists in a spreadsheet.
Clay suits sales and marketing teams that want to find leads, enrich contact data, and automate outbound messaging without adding headcount. It works for building target account lists, tracking signals like job changes, and running outbound campaigns. Teams also use it for CRM enrichment and syncing ad audiences to platforms like LinkedIn, Meta, and Google.
- Aggregates data from 50+ providers
- Filter leads with 300+ attributes
- AI message writing for outbound
- Research companies and people with AI agents
- Sync ad audiences to LinkedIn, Meta, Google
Good to know: Offers a free trial and demo option.
Key features
- Data enrichment waterfall: Combines multiple data providers together to get the best coverage on leads.
- AI research agents: Claygents research target companies and people automatically using AI.
- Signal tracking: Tracks job changes, promotions, and other signals to time outreach.
At a glance
- Category: AI Marketing
- Type: Lead generation & prospect data
- Jobs: Find Leads & Sell
- Evidence: Proven · 100+ reviews
- AIME Score: 66 of 100
- Website: clay.com
Alternatives to Clay
- Apollo.io (AIME Score 82)
- ZoomInfo (AIME Score 72)
- Customers.ai (AIME Score 70)
- Seamless.AI (AIME Score 68)
- Hunter (AIME Score 67)
- Lusha (AIME Score 66)
More Lead generation & prospect data tools
Sources: Details checked on the tool’s own website · Researched by AI Made Easy
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