Lead generation & prospect data tools that do the same job, compared by AIME Score.
Apollo.io is a sales intelligence platform that helps you find leads, enrich contact data, and run outreach to close more deals. If it is not the right fit, whether on price, features or the way you work, these 8 lead generation & prospect data tools do the same job. Proven tools come first, then each is ordered by its AIME Score.
| Tool | AIME Score | Reviews | Free plan | Best for |
|---|---|---|---|---|
| Apollo.io (the tool you are replacing) | 82 | Proven | – | Micro Team (2 to 5) |
| ZoomInfo | 72 | Proven | – | Everyone |
| Customers.ai | 70 | Proven | – | Everyone |
| Seamless.AI | 68 | Proven | – | Micro Team (2 to 5) |
| Hunter | 67 | Proven | Mentioned | One-Person Agency, Solo Founder / Indie Maker |
| Clay | 66 | Proven | – | One-Person Agency |
| Lusha | 66 | Proven | Mentioned | One-Person Agency, Micro Team (2 to 5) |
| Consulti AI | 64 | Proven | – | One-Person Agency |
| ZELIQ | 64 | Proven | – | Micro Team (2 to 5) |
Free plan: mentioned in the tool’s own profile; plans change, so check the tool’s pricing page.
ZoomInfo is a sales execution platform that brings together CRM data, intelligence, engagement history, and buying signals in one view.
Compared with Apollo.io: Lower AIME Score (72 vs 82).
Customers.ai is a platform that identifies anonymous website visitors and turns that data into email outreach and retention campaigns.
Compared with Apollo.io: Lower AIME Score (70 vs 82).
Seamless.AI is an AI sales platform that finds verified B2B contact data and helps teams automate outreach to book meetings.
Compared with Apollo.io: Lower AIME Score (68 vs 82).
Best for: Micro Team (2 to 5)
Hunter is a tool that finds and verifies professional email addresses and helps you send cold email outreach campaigns.
Compared with Apollo.io: Lower AIME Score (67 vs 82); mentions a free plan, which Apollo.io’s profile does not; also tagged for One-Person Agency and Solo Founder / Indie Maker, which Apollo.io is not.
Best for: One-Person Agency, Solo Founder / Indie Maker
Clay is a platform that combines lead data and AI research tools to help teams build and enrich prospect lists in a spreadsheet.
Compared with Apollo.io: Lower AIME Score (66 vs 82); also tagged for One-Person Agency, which Apollo.io is not.
Best for: One-Person Agency
Lusha is a B2B data and AI prospecting platform that gives sales and marketing teams verified contact and company information.
Compared with Apollo.io: Lower AIME Score (66 vs 82); mentions a free plan, which Apollo.io’s profile does not; also tagged for One-Person Agency, which Apollo.io is not.
Best for: One-Person Agency, Micro Team (2 to 5)
Consulti AI is a platform that combines B2B, local business, and creator lead data with AI copywriting and campaign tools in one place.
Compared with Apollo.io: Lower AIME Score (64 vs 82); also tagged for One-Person Agency, which Apollo.io is not.
Best for: One-Person Agency
ZELIQ is an AI-powered B2B prospecting platform that finds leads, enriches contact data, and runs outreach sequences in one place.
Compared with Apollo.io: Lower AIME Score (64 vs 82).
Best for: Micro Team (2 to 5)
Every tool on this page does the same kind of work as Apollo.io: lead generation & prospect data. Proven tools come first, then the rest, each ordered by AIME Score, the 0 to 100 score we give every tool. Being a partner never changes the order or the score, and partner tools are labeled.
Apollo suits sales reps, marketers, and RevOps teams who need to prospect, engage contacts, and manage outbound or inbound campaigns. It works for small businesses up to mid-market and enterprise teams, and includes tools for developers who want to build custom workflows around it.
By AIME Score, ZoomInfo (72 of 100) is the top-rated lead generation & prospect data tool we track besides Apollo.io, followed by Customers.ai and Seamless.AI. The best pick depends on your work: check who each tool is best for below.
Hunter, Lusha mention a free plan in their profiles. Free plans usually have limits, so check the tool’s pricing page before you commit.
Every tool here does the same kind of work as Apollo.io (lead generation & prospect data). Proven tools (4.0 stars or better from 25 or more verified reviewers) come first, then the rest, each ordered by AIME Score. Partner links never change the order or the score.
