Typeform

Updated October 17, 2026

About Typeform

Typeform is a form builder that uses AI to create adaptive forms, surveys, and quizzes, plus automate follow-up workflows.

Teams use it for lead generation, customer feedback, employee onboarding, and engagement surveys. It suits marketing, product, HR, and customer success teams who need forms that adapt to respondents and automations that follow up on the data collected. It works for research teams running AI-moderated studies as well.

Forms that adapt to each respondent
AI-generated follow-up questions
Video and audio response collection
Topic and sentiment analysis on answers
Automated lead segmentation and personalized messages

Good to know: There is a free plan to get started.

Key features

Intelligent adaptive forms: Forms adjust their questions based on how each person responds.
Growth Flow automations: Automates lead enrichment, segmentation, and follow-up messages after form submission.
Advanced response analytics: Analyzes qualitative and quantitative data including sentiment and drop-off points.