Pass Designer
Updated
About Pass Designer
Pass Designer is Apple's tool for creating digital passes for Apple Wallet on iPhone and Apple Watch.
Use Pass Designer to design loyalty cards, tickets, boarding passes, and other wallet passes for your business. It's built for anyone issuing passes—from fitness centers and venues to airlines and chains—who wants to preview designs accurately before distribution.
- Start with Apple templates or your own designs
- Real-time preview matching iOS and watchOS rendering
- Edit pass colors, layouts, fields, and barcodes directly
- Validation alerts for missing or incorrect data
- Semantic tags for boarding passes and event tickets
Good to know: Pass Designer is available as a free beta for macOS 27 or later and exports passes as .pkpasstemplate files.
Key features
- Live accurate preview: See exactly how your pass will look on iPhone and Apple Watch using the same rendering as the actual devices.
- Semantic tags support: Add structured data like event dates and flight details to enable Siri, Calendar, and Maps integration for passes.
- Built-in validation: Get real-time alerts about missing required fields or other issues as you design your pass.
At a glance
- Category: AI Design
- Type: Graphic design platform
- Jobs: Create Images & Graphics
- Evidence: New launch on Product Hunt (25+ reviews)
- AIME Score: 72 of 100
- Launched: Oct 4, 2026 on Product Hunt · 100+ upvotes
- Website: developer.apple.com
Alternatives to Pass Designer
- Canva (AIME Score 84)
- Simplified (AIME Score 79)
- Microsoft Publisher (AIME Score 67)
- Inkscape (AIME Score 67)
- MiriCanvas (AIME Score 63)
- Affinity Publisher (AIME Score 63)
More Graphic design platform tools
Sources: Found on Product Hunt (launched Oct 2026) · Details checked on the tool’s own website · Researched by AI Made Easy
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