Quick answer: Both turn text into natural-sounding voiceovers, clone voices and dub videos. ElevenLabs has a library of more than 10,000 voices, delivery tags and a full audio editor. Murf is a voiceover studio with 200+ voices that plugs into Canva, Google Slides and PowerPoint.
Pick ElevenLabs if…
- You want more voices to choose from (10,000+) or to design one from a text prompt
- You want music, sound effects and captions in the same editor
- You want a low-cost plan with a commercial license (Starter is $6 a month)
Pick Murf if…
- You add voiceovers to Canva designs, Google Slides or PowerPoint decks
- You make e-learning content in Adobe Captivate
- You want a yearly allowance of voice time (24 hours a year on Creator)
ElevenLabs vs Murf at a glance
| ElevenLabs | Murf | |
|---|---|---|
| What it is | ElevenLabs is an AI voice generator and voice agents platform that converts text to speech in different voices, styles, and languages. | Murf AI is a platform for creating AI voiceovers and building conversational voice agents. |
| Best for | Content Creator, Freelancer, One-Person Agency | Content Creator, Freelancer |
| AIME Score | 82 | Not scored yet |
| Reviews | Proven (1,000+ reviews) | Not yet reviewed |
| Free plan | Yes | Yes |
| Starting price | Starter: $6 per month ($5 a month billed yearly) (as of October 2026) | Creator: $19 a month, billed yearly ($228 a year) (as of October 2026) |
| Platforms | API access | Not listed |
| Works with | Not listed | Canva |
| Standout features |
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Reviews: our public review level, never exact counts. Free plan and prices: from each tool’s own pricing page; plans change, so check there before you buy.
Where they differ
Voices and languages: ElevenLabs lists more than 10,000 voices and 70+ languages. Murf lists 200+ voices, plus dubbing and translation in 20+ languages.
Editing: ElevenLabs Studio puts voiceover, music, sound effects and captions in one editor, and tags like [whispers] shape the delivery. Murf is a web studio that connects to Canva, Google Slides, PowerPoint and Adobe Captivate.
Free plans: The ElevenLabs free plan gives about 10 minutes of text to speech a month, and its commercial license starts on Starter. The Murf free plan gives 10 minutes of voice generation, with no downloads and no commercial rights.
Paid plans: ElevenLabs Starter is $6 a month ($5 billed yearly) and Creator is $22 ($18.33 billed yearly). Murf Creator is $19 a month, billed as $228 a year.
AIME Score: ElevenLabs has an AIME Score of 82 out of 100. Murf has not been reviewed enough yet to get one. How the AIME Score works
Where they’re the same
Both create voiceovers from text, clone voices from your own recordings, dub and translate videos, offer APIs and voice agents for customer calls, and have a free plan to try voices.
Pricing in plain words
ElevenLabs
Start on Free to test voices. Starter adds the commercial license and voice cloning for occasional client work. Creator is a good fit for regular narration, with about four times the credits and professional voice cloning. Pro is for heavy, daily use.
- Free: $0 per month
- Starter: $6 per month ($5 a month billed yearly)
- Creator: $22 per month ($18.33 a month billed yearly)
- Pro: $99 per month ($82.50 a month billed yearly)
During our check, Starter was $1 and Creator $11 for the first month as an introductory offer. Team plans are Scale ($299 a month, 3 seats) and Business ($990 a month, 10 seats); Enterprise is custom. Yearly billing works out to two months free. Prices exclude taxes. Prices from elevenlabs.io/pricing on October 10, 2026; check there before you buy.
Murf
The free plan gives 10 minutes of voice generation to try voices, without downloads or commercial rights. Creator includes 24 hours of voice generation a year and commercial rights.
- Free: $0 a month
- Creator: $19 a month, billed yearly ($228 a year)
- Business: $66 a month, billed yearly ($792 a year)
Prices from murf.ai/pricing (Studio) on October 24, 2026; check there before you buy.
Who should choose which
Choose ElevenLabs
People use it to create audiobooks, podcasts, advertisements, character voices for games and cartoons, and social media content.
Best for: Content Creator, Freelancer, One-Person Agency
Choose Murf
Use Murf to generate voiceovers for videos and content, build AI voice agents for customer service or sales, or dub and translate videos into multiple languages.
Best for: Content Creator, Freelancer
Questions
What is the difference between ElevenLabs and Murf?
ElevenLabs has a much larger voice library and a full audio editor. Murf is a voiceover studio that plugs into Canva, Google Slides and PowerPoint.
Is ElevenLabs or Murf cheaper?
ElevenLabs starts lower: Starter is $6 a month and includes a commercial license. The first paid Murf plan, Creator, is $19 a month billed yearly.
Do ElevenLabs and Murf have a free plan?
Yes, both have a free plan. Free plans have limits, so check what each one includes in the pricing section above.
Which has the higher AIME Score, ElevenLabs or Murf?
ElevenLabs has an AIME Score of 82 out of 100. Murf has not been reviewed enough yet to get one. The AIME Score is our 0 to 100 score for every AI tool; partner links never change it.
Should I pick ElevenLabs or Murf?
Pick ElevenLabs if you want more voices to choose from (10,000+) or to design one from a text prompt. Pick Murf if you add voiceovers to Canva designs, Google Slides or PowerPoint decks.
More comparisons
Sources
- ElevenLabs: AI Made Easy profile and Spotlight research (checked October 10, 2026)
- Murf: AI Made Easy profile; prices from murf.ai/pricing (Studio) (checked October 24, 2026)
- AIME Score and review level: How the AIME Score works. We never show exact review counts or other sites’ ratings.