CRM tools that do the same job, compared by AIME Score.
HubSpot Marketing Hub is marketing automation software that helps you generate leads and run campaigns using automation and AI. If it is not the right fit, whether on price, features or the way you work, these 8 cRM tools do the same job. Proven tools come first, then each is ordered by its AIME Score.
| Tool | AIME Score | Reviews | Free plan | Best for |
|---|---|---|---|---|
| HubSpot Marketing Hub (the tool you are replacing) | 74 | Proven | – | Micro Team (2 to 5), One-Person Agency |
| Close | 75 | Proven | – | Micro Team (2 to 5) |
| CRMOne | 74 | Proven | – | Micro Team (2 to 5), One-Person Agency |
| Agentforce Sales | 73 | Proven | – | Micro Team (2 to 5) |
| Freshsales | 70 | Proven | – | Micro Team (2 to 5), Solo Consultant |
| Copper | 69 | Proven | – | One-Person Agency, Micro Team (2 to 5) |
| HighLevel | 69 | Proven | – | One-Person Agency |
| Coevera | 68 | Proven | – | Everyone |
| Agiled | 67 | Proven | – | One-Person Agency, Micro Team (2 to 5) |
Free plan: mentioned in the tool’s own profile; plans change, so check the tool’s pricing page.
Close is a sales CRM that combines calling, email, SMS, pipeline management, reporting, and an AI sales agent in one platform.
Compared with HubSpot Marketing Hub: Higher AIME Score (75 vs 74).
Best for: Micro Team (2 to 5)
CRMOne is a CRM platform that helps businesses manage leads, contacts, sales, marketing, and customer support in one place.
Compared with HubSpot Marketing Hub: Same AIME Score (74).
Best for: Micro Team (2 to 5), One-Person Agency
Agentforce Sales (formerly Salesforce Sales Cloud) is a CRM that combines AI, data, and automation to help sales teams find leads and close deals.
Compared with HubSpot Marketing Hub: Lower AIME Score (73 vs 74).
Best for: Micro Team (2 to 5)
Freshsales is a sales CRM that helps you manage leads and selling in one place instead of juggling multiple tools.
Compared with HubSpot Marketing Hub: Lower AIME Score (70 vs 74); also tagged for Solo Consultant, which HubSpot Marketing Hub is not.
Best for: Micro Team (2 to 5), Solo Consultant, One-Person Agency
Copper is a CRM built for service businesses that helps you organize contacts, track deals, and manage client relationships in one place.
Compared with HubSpot Marketing Hub: Lower AIME Score (69 vs 74); also tagged for Solo Consultant, which HubSpot Marketing Hub is not.
Best for: One-Person Agency, Micro Team (2 to 5), Solo Consultant
HighLevel is an AI-powered CRM and business operating system that helps agencies and businesses capture, nurture and close leads.
Compared with HubSpot Marketing Hub: Lower AIME Score (69 vs 74).
Best for: One-Person Agency
Coevera is a visual-pipeline B2B sales CRM with built-in AI that helps sales teams track deals and automate workflows.
Compared with HubSpot Marketing Hub: Lower AIME Score (68 vs 74).
Agiled is an all-in-one business management platform that combines CRM, project management, invoicing, scheduling, and a client portal.
Compared with HubSpot Marketing Hub: Lower AIME Score (67 vs 74); also tagged for Freelancer and Solo Consultant, which HubSpot Marketing Hub is not.
Best for: One-Person Agency, Micro Team (2 to 5), Freelancer
Every tool on this page does the same kind of work as HubSpot Marketing Hub: cRM. Proven tools come first, then the rest, each ordered by AIME Score, the 0 to 100 score we give every tool. Being a partner never changes the order or the score, and partner tools are labeled.
It suits businesses of all sizes, from startups to enterprises, who need to convert website visitors into contacts and build marketing campaigns. It fits teams that want to generate leads through content, AI, and automation, and manage that work alongside the broader HubSpot customer platform.
Read the HubSpot Marketing Hub profile · More alternatives pages
By AIME Score, Close (75 of 100) is the top-rated cRM tool we track besides HubSpot Marketing Hub, followed by CRMOne and Agentforce Sales. The best pick depends on your work: check who each tool is best for below.
Every tool here does the same kind of work as HubSpot Marketing Hub (cRM). Proven tools (4.0 stars or better from 25 or more verified reviewers) come first, then the rest, each ordered by AIME Score. Partner links never change the order or the score.
